Many business owners and managers have excellent product ideas that could be very profitable. However, their enterprises are not as successful as they could or should be. This is typically due to their lack of a basic understanding and foundation of the tools and techniques needed to successfully manage a business. This webinar is a summary of simple tools and techniques needed to be successful at managing a business. This webinar is a summary of the simple tools, techniques, helpful hints, and bits of wisdom included in my published handbook – small business management made simple! This handbook is based on my 30 years of business management, ownership, and business coaching experience.Areas CoveredBusiness Plan: Essential components and how to developCustomer Service: o Customer concerns that require constant focus o The need to focus on process vs product to match customer perception o Customer focus rulesPricing: o Basic pricing concepts o How to set prices and fees o Key elements of customer pricing expectationsFinances: o How to manage the business and personal finances o How to control costs, cash, and credit o How to save and reinvest profits to grow the businessCost Control: o Keys to controlling costs o Three types of costs and how to control each o Cost control cautionsCash: o Cash availability and control is critical o How to develop cash projections to ensure constant availability o How to manage your cash-to-cash cycleWho Should AttendOwnersManagersEntrepreneursStakeholdersThose planning to enter into business. A complete summary presentation for small to medium-sized business ownersWhy Should You AttendThe handbook and webinar were developed with the business owner/manager in mind. It covers all the significant items needed to succeed in business, based primarily on my own experiences and knowledge acquired in the actual management of various business enterprises. The tools and techniques are presented in what might be called “The Rules of the Business Game”. Business is a game and those that win, know and are able to play by the rules better than others. I guarantee you will learn to win in business through the utilization and application of these rules.Webinar Components:Business Plan: Blueprint for success and raising capitalCustomer Service: Your competitive edge and opportunity to provide solutions and not just service. Pricing: Pleasing comes before pricingFinances: Simple concepts of separating business and personal financesCost Control: Keys and cautions to cost controlCash: The most essential component of business success!