Pitch Perfect: The Art of the Elevator Pitch
Your elevator pitch is an invitation to get to know you, what you do and to discover any possible connections. Sadly, most people, whether a novice employee, a beginning entrepreneur, or a seasoned corporate executive, do not know how to present themselves well and are losing prospective clients and relationships as a result. Don’t be “most people;” understand how to make the most of those first important opportunities.Learning ObjectivesElevator Pitch ContentQuantity of InformationOrder of informationSoft-sell of benefits you bringVocal PresentationPhysical PresentationAlignment of MessageCourse Level - AllWho Should Attend Every person with a business card: Employee, Entrepreneur, Corporate ExecutiveWhy Should You AttendStarting your elevator pitch with your name, title, and a company is equivalent to providing your name, rank, and serial number. Neither is memorable, impressive, or powerful.You have 90 seconds to convince others it is worth their time bothering to get to know you, like you, and trust you. It is only after those qualities are assured that they will even think about doing business with you. Make your 90 seconds count by learning better alternatives to the usual blasé fare of the elevator pitch.
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Your elevator pitch is an invitation to get to know you, what you do and to discover any possible connections. Sadly, most people, whether a novice employee, a beginning entrepreneur, or a seasoned corporate executive, do not know how to present themselves well and are losing prospective clients and relationships as a result. Don’t be “most people;” understand how to make the most of those first important opportunities.
Learning Objectives
- Elevator Pitch Content
- Quantity of Information
- Order of information
- Soft-sell of benefits you bring
- Vocal Presentation
- Physical Presentation
- Alignment of Message
Course Level - All
Who Should Attend
Every person with a business card: Employee, Entrepreneur, Corporate Executive
Why Should You Attend
Starting your elevator pitch with your name, title, and a company is equivalent to providing your name, rank, and serial number. Neither is memorable, impressive, or powerful.
You have 90 seconds to convince others it is worth their time bothering to get to know you, like you, and trust you. It is only after those qualities are assured that they will even think about doing business with you. Make your 90 seconds count by learning better alternatives to the usual blasé fare of the elevator pitch.
