As a professional in business, you have built your credibility and done your 10,000 hours of becoming an expert.How do you strategically sell and position your product and service, When you know that you are competing against others?In this Case study approached webinar we will unpack the Strategic selling strategies that allowed Nike to win the Jordan deal in the 80’s.Areas CoveredUnderstand all the phases of a sale You will strategically outline the 4 types of buyers and how you need to sell to each of themYou will uncover new ways of dealing with competition and find innovative ideas by reviewing what they doHow to get past the technical buyer and gatekeeperUnderstand how to position the sale, the reveal, and listen to your audience Understand when to break the rules and how to close the dealCourse Level - IntermediateWho Should AttendMarketing Sales Executive Sales DirectorsSales managersProduct ownersRecruitersInsurance brokersFinancial advisors Departments that need to pitch ideas internally for approval: Finance, engineering, and operations.Why Should You Attend Do you get overwhelmed when you are pitching against competitorsDo you want to run away the moment others step into the ringDo you want to elevate your sales and negotiation game?In this webinar, we will use the Nike and Michael Jordan deal as a case study to illustrate how you can strategically outperform your competitors. And win in a pitch against them.Topic BackgroundThis topic was developed to provide a broad overview of selling in the b2b context. This has been fleshed out as a full-day workshop for the advertising and publishing industry and recently was used as a keynote using the Nike and Michael Jordan deal as a case study. See some of the testimonials below.