AI-writing tools, such as Bard and ChatGPT have gained terrain at speed, and many professionals from communicators to trainers to entrepreneurs are using them to share their thoughts in writing easier and faster than ever before. However, they are also confronted with fears of mistakes, as these tools don’t have checked sources and can’t think critically. Another worry is losing their unique and authentic tone of voice and generating a lot of generic content that won’t stand out or give the best possible impression of their brand, company, or expertise. In this training, we will explore strategies to make the most of AI-writing tools to save time and create quality content fast all while safeguarding the truthfulness of content and ensuring it sounds and feels authentic and aligned with the company’s and brand’s needs. We’ll cover the writing process from ideation to defining the format and point of view, writing the first draft, and finalizing the titles, introduction, and subtitles to maximize the impact your content is going to make. Areas CoveredWhy are AI tools such a big deal right now? The main pros and cons of AI writing. AI tools at different stages of the creative process IdeationDefining the point of viewDetermining the formatSparring and challenging your thinkingCreating a rough draftSearching for examplesWriting titles, intro paragraphs, and subtitlesRepurposing contentEasy tips to get startedWho Should AttendEntrepreneurSocial media managerSocial media specialistContent Writer Content Creator Head of communicationCommunications CoordinatorCommunications ManagerCommunications OfficerPress officer/PR Officer/managerAlso experts and specialists writing a lot for workInternal communication specialistExternal communication/stakeholder communication specialistWhy Should You Attend Are you tempted by the potential of AI-writing tools, like ChatGPT and Bard but worried using them will instill errors in your texts and stifle the unique voice your audience recognises and resonates with?While these tools are easy to use and may require only a fragment of the time it takes from a human to elaborate the same text, using them comes with serious disadvantages, including lack of source criticism and loss of one’s authentic writing voice. Learn how to save time in content creation and create more content that supports your brand’s and company’s goals while ensuring the end result will be truthful, authentic, and impactful.