The speaker will guide participants through how to listen to the market more effectively and use those insights to shape product features, messaging, and positioning. Drawing from her experience advising founders, she’ll show how aligning product to market needs can unlock traction, boost retention, and reduce wasted build cycles.The session includes techniques for running effective discovery conversations, refining your ICP, mapping customer pain to product features, and closing the loop between commercial and product teams. You’ll also explore how to test hypotheses fast and adjust your narrative without derailing your vision.Areas CoveredWhat product-market fit really means (beyond buzzwords)How to conduct discovery that feeds your roadmapUsing feedback loops to inform positioning and developmentDefining and refining your Ideal Customer Profile (ICP)Aligning product and commercial teams for shared successNavigating pivots and feature recalibrationsWho Should Attend Founders and Product LeadersHeads of Marketing and GrowthCustomer Success ManagersCommercial StrategistsUX Designers and PMs working on early-stage productsWhy Should You Attend This session is designed for founders, product leads, and go-to-market teams who want to deepen alignment between what they’re building and what their customers actually need. If your roadmap feels disconnected from user feedback, or if traction is lagging despite a technically sound product, this session is for you.You’ll leave with actionable strategies to validate your direction, sharpen your messaging, and collaborate more effectively across product, sales, and marketing.Topic BackgroundGreat products don’t exist in a vacuum. They win when they solve real, urgent problems for real people. Misalignment between what you're building and what your market actually wants is one of the top reasons startups fail. Whether you're iterating a product, exploring a pivot, or preparing to scale, ensuring product-market fit is critical.