If your company and your competition have the same product, same level of service, and same knowledge at the same price, why should the client work with you? What makes your business stand out when everything else appears equal? This session will help you refine your value proposition, enhance your client experience, and develop strategies to help ensure you become the preferred choice over your competitors.A strong value proposition is more than just what you sell or the service you provide—it’s about how you deliver it, the experience you create, and how your brand is perceived. We will explore how to assess your current client experience and understand how the public views your business. By implementing Stand Out Value™, you can differentiate your brand by customizing the value you provide, ensuring customers recognize why you are the best option.The session will also help you identify what makes you a better choice than your competition and how to clearly communicate that distinction. Going above and beyond is not just about offering great service—it’s about creating memorable experiences that leave a lasting impact. We will examine the difference between your front stage (what customers see) and backstage (internal operations) and how aligning the two can enhance your brand consistency and reputation.Building the right team is essential for delivering a strong and consistent message. We’ll discuss how to select and train employees to represent your brand effectively, ensuring they uphold your company’s values and provide exceptional client experience. Additionally, you will gain insights into media relations, learning how to leverage public outreach and media opportunities to strengthen your brand presence.Finally, we will explore the role of calculated risk-taking in business growth. Standing out often requires stepping outside your comfort zone, innovating, and adapting to changing market conditions. By taking smart, strategic risks, you can position your business for long-term success while maintaining a strong and trusted reputation.Whether you're a business owner, entrepreneur, or professional, this session provides actionable strategies to differentiate your brand, increase customer loyalty, and create lasting value in your business.Areas CoveredMake your business stand out when everything else appears equal Build a strong value proposition Implement your Stand Out Value™Create memorable client/customer experiences that leave a lasting impactProvide better separation between front stage and backstage in your business Build the right team to support your company’s values and provide exceptional client experienceLeverage public outreach and media opportunities to strengthen your brand presenceTake calculated risk to propel greater business growthWho Should AttendSmall business owners, Marketing managersWhy Should You Attend Whether you're a business owner, entrepreneur, or professional, this session provides actionable strategies to differentiate your brand, increase customer loyalty, and create lasting value in your business.You should attend if you want low-to-no-cost strategies you can implement right away to provide better service to your clients/customers, if you want to increase the bottom line of your business, or would like to increase client/customer loyalty.Topic BackgroundWith so much competition, how are you setting yourself apart and standing out? How are you positioning yourself so that when a client or customer needs your product or service, your name is the first that comes to mind?